Advertising Quotes - Page 22

• The vocation of each writer is to describe the world as he or she sees it; anything more than that is advertising.

  Hanif Kureishi

  World, Vocation

  Hanif Kureishi (2014). “The Word and the Bomb”, p.5, Faber & Faber

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• So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

  Walter Isaacson

  Running, Art, Simple

  Walter Isaacson (2011). “Steve Jobs”, p.126, Simon and Schuster

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• Books so special and rare and yours that advertising your affection feels like a betrayal.

  John Green

  Inspirational, Funny, Life

  "The Teen Whisperer" by Margaret Talbot, www.newyorker.com. June 9 & 16, 2014.

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• Instant communication is not communication at all but merely a frantic, trivial, nerve-wracking bombardment of cliches, threats, fads, fashions, gibberish and advertising.

  Edward Abbey

  Fashion, Communication, Nerves

  Edward Abbey (2006). “Postcards from Ed: Dispatches and Salvos from an American Iconoclast”

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• Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

  Steve Jobs

  Jobs, Simplicity, Campaigns

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• Regardless of the advertising campaigns may tell us, we can't have it all. Sacrifice is not an option, or an anachronism; it's a fact of life. We all cut off our own limbs to burn on some altar. The crucial thing is to choose an altar that's worth it and a limb you can accept losing. To go consenting to the sacrifice.

  Tana French

  Cutting, Sacrifice, May

  Tana French (2008). “The Likeness: Dublin Murder Squad: 2”, p.412, Hachette UK

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• If a thing can be said in ten words, I may be relied upon to take a hundred to say it. I ought to apologize for that. I ought to prune, pare and extirpate excess growth, but I will not. I like words—strike that, I love words—and while I am fond of the condensed and economical use of them in poetry, in song lyrics, in Twitter, in good journalism and smart advertising, I love the luxuriant profusion and mad scatter of them too.

  Stephen Fry

  Song, Smart, Mad

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• There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

  Carl Sagan

  Stupid, Differences, People

  Carl Sagan (2016). “Contact”, p.225, Simon and Schuster

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• There is another class of coloured people who make a business of keeping the troubles, the wrongs, and the hardships of the Negro race before the public. Having learned that they are able to make a living out of their troubles, they have grown into the settled habit of advertising their wrongs — partly because they want sympathy and partly because it pays. Some of these people do not want the Negro to lose his grievances, because they do not want to lose their jobs.

  Booker T. Washington

  Jobs, Race, Class

  Booker T. Washington (1911). “My Larger Education: Being Chapters from My Experience”

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• Everything in modern city life is calculated to keep man from entering into himself and thinking about spiritual things. Even with the best of intentions a spiritual man finds himself exhausted and deadened and debased by the constant noise of machines and loudspeakers, the dead air and the glaring lights of offices and shops, the everlasting suggestion of advertising and propaganda. The whole mechanism of modern life is geared for a flight from God and from the spirit into the wilderness of neurosis.

  Thomas Merton

  Spiritual, Men, Thinking

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• I think there is a serious corruption in the idea sold through advertising that you can attain spiritual peace through lifestyle and the notion of building your happiness from the outside-in by acquiring things . . . which if you think about it, is the essence of advertising

  Edward Norton

  Happiness, Spiritual, Laughter

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• Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

  Kevin Roberts

  Business, Passion, Agency

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• Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

  David Ogilvy

  Business, Lying, Agency

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• There are really very few economies of scale in centralising or standardising advertising.

  Stephen King

  Business, Economy, Scales

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• No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

  Rochelle B Lazarus

  Business, Agency, Mouths

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• Advertising, as a single entity capable of creating vast changes in our social structure, simply does not exist. Its impact is too diffuse, too omnidirectional.

  Prince William of Hesse-Kassel

  Business, Impact, Creating

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• The plain truth is that the only consistent theme in advertising is the absence of any consistent theme.

  Prince William of Hesse-Kassel

  Business, Truth Is, Absence

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• Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.

  Raymond Rubicam

  Art, Business, Special

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• Advertising is fundamental to the accessibility, affordability and dynamism of the internet, helping to pay for much of the content and services we all enjoy and use for free.

  Nick Stringer

  Business, Use, Fundamentals

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• Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.

  Stephen King

  Business, People, Jogging

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• I do not apologize for advertising. I think it is as vital to the preservation of freedom in my country as the free exercise of publishing a newspaper or the free exercise of building a church or the free exercise of the right of trial by jury.

  Thomas Dillon

  Country, Business, Exercise

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• Consumers do not view communications in isolation. They bring with them all their past brand experiences and associations.

  Josh Hunt

  Business, Communication, Past

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• One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

  Stephen King

  Business, Somewhere Else, Personality

  "Stephen King 1971: What is a brand?". www.campaignlive.co.uk. October 5, 2007.

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• Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

  Phil Dusenberry

  Witty, Business, Creative

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• It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

  David Ogilvy

  Jobs, Business, Taken

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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