Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.
Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.
People who know nothing about advertising, nothing about pharmaceuticals, and nothing about economics have been loudly proclaiming that the drug companies spend too much on advertising - and demanding that the government pass laws based on their ignorance.
I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.
I started noticing a lot of big companies are bored with ads; they feel sort of lost in the advertising world. They're not into magazines anymore.
If you want to be a model, then you should probably become an actor. That's the only way to get hired to do the great advertising campaigns that are really interesting or the magazine covers, and it's hard to build a name for yourself as a model without those things.
During the 1960s, the Shanghai of my childhood seemed a portent of the media cities of the future, dominated by advertising and mass circulation newspapers and swept by unpredictable violence.
The conservative side of our political spectrum has had an outsized voice over the last few years. I think especially since the establishment of Fox News, which has created an echo chamber in which people just hear the same ideas repeated ad infinitum. And you know, it's just basic advertising, basically. You hear the same idea over and over again. Or you can call it propaganda if you like.
TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
I understand that I have a certain look that can be used to my advantage. I know the power of that when I walk into a room and talk to people, and I can use it as an advertising tool. Now I am actually selling me, my face, my thoughts. So I am my guy.
On email and the first instance of spam: This is not for advertising! This is for serious work!
The goal of cable news executives is not to make me an informed citizen of Earth. Their mission is to tickle the dark reptilian depths of my brain and hook me so they can then barter with my soul for advertising revenue.
What about self-awareness, the mysterious ability of the brain to reflect upon itself? Self-awareness can be tampered with by brainwashing, psychoactive drugs, electrical stimulation, political or religious propaganda, even advertising. A lifetime in front of a TV set may be the equivalent of a self transplant.
Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.
TV is just advertising for your live gig, so I'm playing whichever show is gonna get me the biggest crowd.
The greatest damage done by advertising is precisely that it incessantly demonstrates the prostitution of men and women who lend their intellects, their voices, their artistic skills to purposes in which they themselves do not believe, and that it teaches [in the words of Leo Marx] 'the essential meaninglessness of all creations of the mind: words, images, and ideas.'
Driving up the value of the advertising is a big commitment for Microsoft.
A tremendous amount of the entrepreneurial initiative, if you want to call it that, comes from the dynamic state sector on which most of the economy relies to socialize costs and risks and privatize eventual profit. And that's achieved by, if you like, advertising.
The other thing that gives a scientific man the creeps in the world today are the methods of choosing leaders - in every nation. Today, for example, in the United States, the two political parties have decided to employ public relations men, that is, advertising men, who are trained in the necessary methods of telling the truth or lying in order to develop a product.
If science exterminates a disease which has been working for God, it is God that gets the credit and all the pulpits break into grateful advertising-raptures and call attention to how good he is. Yes, he has done it. Perhaps he waited a thousand years before doing it. They forget to say that he is the slowest mover in the universe, that his Eye That Never Sleeps, might as well, since it takes a century to see what any other eye can see in a week.
Seems there's a big debate going on about whether a new TV commercial for Minute Maid orange juice portrays Popeye and Bluto as gay lovers or just good friends. The commercial shows Popeye and Bluto at the beach and riding a bicycle for two. I don't think that makes them gay. I think the fact they both find Olive Oyl attractive, that makes them gay.
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
I saw this anti-drug commercial that showed a kid smoking pot in his dad`s room with his friend. This kid finds a gun, the gun accidentally goes off and kills his friend. Only in America is the villain in this commercial not guns or bad parenting, but pot.
When I'm buying car insurance I ask myself, 'Which company has the most annoying and relentless commercials?'
In case you're wondering what we all do here during the commercial breaks, mostly we just sit around making catty remarks about the outfits you're all wearing at home.
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