Advertising Quotes - Page 21

• The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

  Ludwig von Mises

  Quality, Advantage, Tricks

  Ludwig von Mises (2016). “Human Action”, p.397, Lulu Press, Inc

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• The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

  John Caples

  Fall, May, Campaigns

  John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”

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• In 10 years, this sleepy Canada will be ripe for annexation - the farmers in Manitoba, etc., will demand it themselves. Besides, the country is half annexed already socially - hotels, newspapers, advertising, etc., all on the American pattern.

  Friedrich Engels

  Country, Years, Half

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• Sometimes the most important job advertising can do, is to clarify the obvious.

  Jay Chiat

  Jobs, Important, Sometimes

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• I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

  David Ogilvy

  Cute, Believe, People

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• It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

  David Ogilvy

  Ambition, People, Creative

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• The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

  David Ogilvy

  Mean, Creativity, Agency

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• Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

  David Ogilvy

  Apprenticeship, Should, Response

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• I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once

  David Ogilvy

  Jobs, Fun, Agency

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• I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

  David Ogilvy

  Ideas, Advertising Business, Bigs

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• Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.

  Steve Hayden

  Clever, Talking, Years

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• The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.

  Robert Kane Pappas

  Independent, Hollywood Films, Shooting

  "Can the Corporate Media Turn Lies Into Truth?". Interview with Mark Karlin, www.scoop.co.nz. August 12, 2011.

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• A politician without money for advertising is out of luck. They are not taken seriously.

  Robert Kane Pappas

  Taken, Luck, Politician

  "Can the Corporate Media Turn Lies Into Truth?". Interview with Mark Karlin, www.scoop.co.nz. August 12, 2011.

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• If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

  Maurice Levy

  Population, Looks, World

  Source: www.businessinsider.com

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• Illustrators are usually illustrating something big or commercial if not outright advertising. It's a form of prostitution, but that's cool because we don't have any moral hang-up about it.

  Eric Drooker

  Moral, Form, Bigs

  Source: www.guernicamag.com

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• There is less gray area there, less doubt. There is a security in being some thing all the way. Our culture, too, encourages this way of being - exaggeration, for example, is the key to advertising success in the United States. But hyperbole also seems a big part of Iranian culture, as well.

  Porochista Khakpour

  Keys, Doubt, Way

  Source: therumpus.net

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• The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.

  Astra Taylor

  Data Collection, Needs, Gadgets

  Source: therumpus.net

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• My point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.

  Astra Taylor

  Growing Up, School, Age

  Source: therumpus.net

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• Early on, America took one path and went down the advertising road, and in the UK they founded the BBC and developed a different kind of public broadcasting. There was a point where TV was so beholden to commercial interest that people - civil society - actually rose up and said, "This is ridiculous: we have our soap-selling soap operas, cigarette-sponsored news broadcast; we have our rigged quiz shows - let's put some checks and balances here."

  Astra Taylor

  America, People, Rose

  Source: therumpus.net

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• think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.

  Astra Taylor

  Attitude, Destiny, Thinking

  Source: therumpus.net

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• It's very complicated. There's been this broader mechanism, an industry, which wants people to use free services, from the old days of advertising-supported papers and magazines, to ad-supported free television.

  Astra Taylor

  People, Want, Use

  Source: therumpus.net

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• It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.

  Astra Taylor

  People, Eyeballs, Will Power

  Source: therumpus.net

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• I would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.

  Astra Taylor

  Data, People, Way

  Source: therumpus.net

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• I had an epiphany where I realised that there are song titles everywhere - in advertising, in conversations with people at the grocery store - and every time I open my mind to that and find titles, I then weave a story around that.

  Bonnie McKee

  Song, People, Mind

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• Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette.

  Haskell Wexler

  Running, Horse, Jobs

  "Remembering Oscar-Winning Cinematographer Haskell Wexler". "Fresh Air" with Terry Gross, www.npr.org. December 29, 2015.

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