Online Advertising Quotes

• On the average, five times as many people read the headlines as read the body copy.

  David Ogilvy

  Average, People, Body

  9 Copy quote

• On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

  David Ogilvy

  Business, Average, People

  9 Copy quote

• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  David Ogilvy

  Business, Writing, Thinking

  67 Copy quote

• One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising.

  Howard Rheingold

  Culture, Impossible, Advertising

  4 Copy quote

• One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.

  Eric Schmidt

  Loss, Connections, Negative

  4 Copy quote

• Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

  Douglas Rushkoff

  Successful, Unique, May

  7 Copy quote

• You can say on one hand the market is crazy but it's not 1999. People have had their medicine from overexuberance. I find it really interesting that those two businesses, Yahoo! and Google, which are just online advertising businesses, are valued at more than the media behemoths in America.

  James Packer

  Crazy, Media, Hands

  5 Copy quote

• The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

  Marc Ostrofsky

  Numbers, United States, World

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.58, Simon and Schuster

  4 Copy quote

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• As our initial click fraud research study showed last year, there is an obvious problem in the online advertising world. The challenge is that I'm not sure anyone really knows the extent of the click fraud problem.

  Flint McGlaughlin

  Years, Challenges, Research Study

  4 Copy quote