Marc Ostrofsky Quotes

• Domain names and websites are Internet real estate.

  Marc Ostrofsky

  Real, Names, Internet

  Interview with Mike Sullivan, www.businessinterviews.com. March 7, 2011.

  47 Copy quote

• Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

  Marc Ostrofsky

  Marketing, Important, Pennies

  "Search Engines 101: Part I" by Marc Ostrofsky, www.huffingtonpost.com. November 23, 2011.

  25 Copy quote

• Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

  Marc Ostrofsky

  Morning, Eye, Entrepreneur

  "David vs. Goliath: Internet Entrepreneurship vs. Corporate America" by Marc Ostrofsky, www.huffingtonpost.com. June 29, 2011.

  14 Copy quote

• Opportunities present themselves every day - to everyone. You just have to be alert and ready to act.

  Marc Ostrofsky

  Opportunity, Ready

  "BikeTiresDirect.com... Case Study in ‘Reverse E-Commerce,’ Sell then Buy" by Marc Ostrofsky, www.huffingtonpost.com. November 8, 2011.

  4 Copy quote

• Everyone knows what search engines are. But relatively few know how to use them effectively.

  Marc Ostrofsky

  Use, Search Engine, Know How

  "Search Engines 101: Part I" by Marc Ostrofsky, www.huffingtonpost.com. November 23, 2011.

  8 Copy quote

• Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.

  Marc Ostrofsky

  Practice, Goal, Working Together

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.99, Simon and Schuster

  6 Copy quote

• Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

  Marc Ostrofsky

  Corporations, Buying, Management

  "David vs. Goliath: Internet Entrepreneurship vs. Corporate America" by Marc Ostrofsky, www.huffingtonpost.com. June 29, 2011.

  4 Copy quote

• Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money.

  Marc Ostrofsky

  Helping Others, Giving, Different

  Marc Ostrofsky (2012). “Get Rich Click: The Ultimate Guide to Making Money on the Internet”, p.39, Simon and Schuster

  4 Copy quote

• Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

  Marc Ostrofsky

  Marketing, Might, Niche

  Marc Ostrofsky (2012). “Get Rich Click: The Ultimate Guide to Making Money on the Internet”, p.39, Simon and Schuster

  4 Copy quote

• Direct navigation traffic is by far the most highly targeted form of web traffic available.

  Marc Ostrofsky

  Navigation, Form, Traffic

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.59, Simon and Schuster

  4 Copy quote

• There's chaos out there and chaos means opportunity.

  Marc Ostrofsky

  Mean, Opportunity, Chaos

  5 Copy quote

• Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

  Marc Ostrofsky

  Long Ago, Tongue, Making Money

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.31, Simon and Schuster

  4 Copy quote

• Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.

  Marc Ostrofsky

  Numbers, Lists, Reverse

  7 Copy quote

• Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

  Marc Ostrofsky

  Focus, Target Market, Advertising

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.62, Simon and Schuster

  4 Copy quote

• Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

  Marc Ostrofsky

  People, Holy Grail, Want

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.54, Simon and Schuster

  18 Copy quote

• The Internet produces new business models and also reinvents traditional business models.

  Marc Ostrofsky

  Internet, Produce, New Business

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.32, Simon and Schuster

  4 Copy quote

• Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

  Marc Ostrofsky

  Media, Share, Traffic

  Marc Ostrofsky (2012). “Get Rich Click: The Ultimate Guide to Making Money on the Internet”, p.65, Simon and Schuster

  4 Copy quote

• Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

  Marc Ostrofsky

  Target Audience, Issues, Design

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.62, Simon and Schuster

  4 Copy quote

• The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

  Marc Ostrofsky

  Land, Purpose, Driving

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.97, Simon and Schuster

  4 Copy quote

• Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.

  Marc Ostrofsky

  Selling Products, Generations, World

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.40, Simon and Schuster

  4 Copy quote

• I ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each other.

  Marc Ostrofsky

  Two, Magazines, Buying

  4 Copy quote

• In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

  Marc Ostrofsky

  Names, People, Marketing

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.59, Simon and Schuster

  4 Copy quote

• There are hundreds of ways to make money using the Internet.

  Marc Ostrofsky

  Way, Internet, Making Money

  4 Copy quote

• I have 5 teenage daughters, and I learned the hard way - it's difficult to talk to any person under the age of 25 without the presence of a cell phone.

  Marc Ostrofsky

  Daughter, Mother, Teenage

  "David vs. Goliath: Internet Entrepreneurship vs. Corporate America" by Marc Ostrofsky, www.huffingtonpost.com. June 29, 2011.

  4 Copy quote

• Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

  Marc Ostrofsky

  People, Bypass, Navigation

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.59, Simon and Schuster

  7 Copy quote

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