Fairfax M. Cone Quotes About Advertising

• Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

  Fairfax M. Cone

  Moving, Advertising, Persons

• Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

  Fairfax M. Cone

  Running, Jobs, Business

• Advertising is what you do when you can't go see somebody. That's all it is.

  Fairfax M. Cone

  Wise, Witty, Marketing

• A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

  Fairfax M. Cone

  Self, Dull, Advertising

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