Michael Schudson Quotes About Advertising

• Sales may lead to advertising as much as advertising leads to sales.

  Michael Schudson

  May, Advertising, Retail Sales

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.29, Routledge

• Buy me and you will overcome the anxieties I have just reminded you of

  Michael Schudson

  Anxiety, Overcoming, Advertising

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.6, Routledge

• If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

  Michael Schudson

  Silly, People, Culture

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.242, Routledge

• Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

  Michael Schudson

  Powerful, Dark, Agency

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.13, Routledge

• Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

  Michael Schudson

  Ignorance, Agency, Criticism

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.45, Routledge

• Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

  Michael Schudson

  Advertising, Wonder, Advertising Agencies

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.26, Routledge

• Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.

  Michael Schudson

  Character, Government, Age

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.16, Routledge

• American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

  Michael Schudson

  Advertising, Approach, Determine

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.17, Routledge

• The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

  Michael Schudson

  Successful, Effectiveness, Information

• If advertising is not an official or state art, it is nonetheless clearly art.

  Michael Schudson

  Art, Advertising, States

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.222, Routledge

• Advertising generally works to reinforce consumer trends rather than to initiate them.

  Michael Schudson

  Trends, Advertising, Consumers

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.207, Routledge

• It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  Michael Schudson

  Advertising, Should, Interest

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge

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