Michael Schudson quote: It is very likely that many firms spend more on...

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson

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Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge

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It is very likely that many firms spend more on advertising than, for their own best interests, they should. - Michael Schudson

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