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  • American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

    Michael Schudson
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    Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.17, Routledge
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American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. - Michael Schudson
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