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  • Advertising generally works to reinforce consumer trends rather than to initiate them.

    Michael Schudson
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    Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.207, Routledge
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Advertising generally works to reinforce consumer trends rather than to initiate them. - Michael Schudson
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