Rosser Reeves Quotes About Advertising

• Unless a product becomes outmoded, a great campaign will not wear itself out.

  Rosser Reeves

  Campaigns, Advertising, Products

  Rosser Reeves (1961). “Reality in Advertising”, p.34, BookBaby

• Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?

  Rosser Reeves

  Wise, Witty, Business

• Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

  Rosser Reeves

  Effort, Purpose, Levels

  "Reality In Advertising".

• Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

  Rosser Reeves

  Simple, Advertising, Cry

  Rosser Reeves (1961). “Reality in Advertising”, p.129, BookBaby

• What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

  Rosser Reeves

  Moving, Writing, Curves

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