Rosser Reeves quote: Unless a product becomes outmoded, a great campaign will not...

Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves

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Rosser Reeves (1961). “Reality in Advertising”, p.34, BookBaby

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Unless a product becomes outmoded, a great campaign will not wear itself out. - Rosser Reeves

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