Advertising Quotes - Page 23

• This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

  James Webb Young

  Business, Technology, Important

  6 Copy quote

• There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.

  Susan Wojcicki

  Business, Opportunity, Facts

  8 Copy quote

• Advertising is the life blood of the digital economy.

  Nick Stringer

  Business, Blood, Digital

  4 Copy quote

• The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.

  Saul Berman

  Business, Marketing, Roles

  4 Copy quote

• Give them quality. That's the best kind of advertising.

  Milton S. Hershey

  Business, Successful, Giving

  Interview with Abe Heilman; Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA, 1953.

  377 Copy quote

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• It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

  Calvin Coolidge

  Business, Elements, Economic

  4 Copy quote

• Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies

  Jim Speros

  Business, Creative, Marketing

  4 Copy quote

• Advertising is our printed salesman. It may not be pretty, but it has to be true.

  William Wrigley, Jr.

  Business, Media, May

  7 Copy quote

• TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.

  Nigel Walley

  Business, Heart, Media

  4 Copy quote

• If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.

  Paul Dyson

  Business, Cutting, Balance

  4 Copy quote

• We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it.

  Will Keith Kellogg

  Business, Thinking, Might

  11 Copy quote

• The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

  John Kenneth Galbraith

  Business, Desire, Corporations

  John Kenneth Galbraith (1998). “The Affluent Society”, p.225, Houghton Mifflin Harcourt

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• Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle.

  Marya Mannes

  Sarcastic, Business, Responsibility

  Marya Mannes (1964). “But Will it Sell?”

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• If advertising has invaded the judgment of children, it has also forced its way into the family, an insolent usurper of parental function, degrading parents to mere intermediaries between their children and the market. This indeed is a social revoluation in our time!

  Jules Henry

  Children, Business, Parent

  16 Copy quote

• The joy of music should never be interrupted by a commercial.

  Leonard Bernstein

  Funny, Music, Joy

  32 Copy quote

• Advertising is in essence simply a means of communication through mass media which is available to anyone who can pay for it. It is, in this sense, rather like electricity, which can be used to work a refrigerator or a dentist's drill.

  John Treasure

  Business, Communication, Mean

  5 Copy quote

• Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

  Fairfax M. Cone

  Running, Jobs, Business

  4 Copy quote

• Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.

  Miles Young

  Business, Pride, Worry

  4 Copy quote

• A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

  Bernice Fitz-Gibbon

  Wise, Witty, Business

  52 Copy quote

• Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?

  Rosser Reeves

  Wise, Witty, Business

  19 Copy quote

• Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand.

  Stephen Jin-Woo Kim

  Business, Unique, Opportunity

  4 Copy quote

• Advertisements may be evaluated scientifically; they cannot be created scientifically.

  Leo Bogart

  Business, May, Advertisements

  LEO BOGART (1967). “STRATEGY IN ADVERTISING”

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• Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

  John Treasure

  Business, Communication, Agency

  4 Copy quote

• At Current, television is all we do - that's our business. We don't have amusement parks I have to worry about, we don't have environmental cases against us, we don't have a series of outdoor-advertising companies.

  Keith Olbermann

  Worry, Environmental, Television

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• All advertising, whether it lies in the field of business or of politics, will carry success by continuity and regular uniformity of application.

  Adolf Hitler

  Trust, Betrayal, Lying

  Adolf Hitler (1939). “Mein Kampf: Complete and Unabridged, Fully Annotated”

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