Paul Dyson Quotes

If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.

Paul Dyson

Business, Cutting, Balance

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Paul Dyson

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Born: December 27, 1959
Occupation: Soccer player
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