Daniel J. Boorstin Quotes About Advertising

Quotes about: Advertising

• In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

  Daniel J. Boorstin

  Moving, America, Progress

  "Biography / Personal Quotes". www.imdb.com.

• We read advertisements... to discover and enlarge our desires.

  Daniel J. Boorstin

  Business, Desire, Advertising

  "Biography / Personal Quotes". www.imdb.com.

• The force of the advertising word and image dwarfs the power of other literature in the 20th century.

  Daniel J. Boorstin

  Literature, Advertising, Century

  Biography/Personal Quotes, www.imdb.com.

• We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

  Daniel J. Boorstin

  Knowing, Desire, Advertising

  Daniel J. Boorstin (2012). “The Image: A Guide to Pseudo-Events in America”, p.232, Vintage

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