Claude C. Hopkins Quotes About Advertising

Quotes about: Advertising

• The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

  Claude C. Hopkins

  Purpose, Advertising, Profitable

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

• Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

  Claude C. Hopkins

  Writing, People, Trying

• Platitudes and generalities roll off the human understanding like water from a duck.

  Claude C. Hopkins

  Ducks, Water, Understanding

  "Scientific Advertising".

• The time has come when advertising has in some hands reached the status of a science.

  Claude C. Hopkins

  Business, Hands, Advertising

  "Scientific Advertising".

• People don't buy from clowns.

  Claude C. Hopkins

  Wise, Witty, People

• Don't, to gain general and useless attention, sacrifice the attention that you want

  Claude C. Hopkins

  Sacrifice, Attention, Useless

  Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.37, Lulu.com

• Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

  Claude C. Hopkins

  Return, Done, Littles

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

• Never be led in new paths by the blind

  Claude C. Hopkins

  Path, Advertising, Blind

  Claude C. Hopkins (2016). “Scientific Advertising”, p.26, Laurus - Lexecon Kft.

• The weight of an argument may often be multiplied by making it specific

  Claude C. Hopkins

  Often Is, Weight, May

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

• The advertising man who spares the midnight oil will never get very far.

  Claude C. Hopkins

  Writing, Men, Oil

  "Scientific Advertising".

• The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

  Claude C. Hopkins

  Advertising, Compass, Destination

  Claude C. Hopkins (2016). “Scientific Advertising”, p.2, Laurus - Lexecon Kft.

• If a claim is worth making, make it in the most impressive way.

  Claude C. Hopkins

  Way, Advertising, Claims

  "Scientific Advertising".

• Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

  Claude C. Hopkins

  Long, Advertising, Method

  Claude C. Hopkins (2010). “Scientific Advertising”, p.82, Cosimo, Inc.

• Impressive claims are made far more impressive by making them exact

  Claude C. Hopkins

  Advertising, Claims, Made

  Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

• In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

  Claude C. Hopkins

  Opinion, Advertising, Disaster

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

• On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

  Claude C. Hopkins

  People, Doe, Lines

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

• Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

  Claude C. Hopkins

  Campaigns, Answers, Tables

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

• Advertising is much like war, minus the venom

  Claude C. Hopkins

  War, Advertising, Minus

  Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.47, Lulu.com

• We cannot go after thousands of men until we learn how to win one.

  Claude C. Hopkins

  Winning, Men, Advertising

  "Scientific Advertising Origins".

• This is no lazy mans field

  Claude C. Hopkins

  Lazy, Fields, Advertising

  Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

• Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

  Claude C. Hopkins

  Believe, Fate, Men

  Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.75, Lulu.com

• Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

  Claude C. Hopkins

  Writing, Dollars, Scarcity

  Claude C. Hopkins (2016). “Scientific Advertising”, p.59, Laurus - Lexecon Kft.

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