Advertising Quotes - Page 35

• Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn from before I made it. I've always looked at failure as just another step you need to take to reach success.

  Joseph Sugarman

  Successful, Men, Needs

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• Every time a man puts a new idea across, he faces a dozen men who thought of it before he did. But they only thought of it.

  Oren Arnold

  Men, Ideas, Dozen

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• CBS is the largest out-of-home advertising company in the U.S.

  Leslie Moonves

  Home, Company

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• There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

  Leslie Moonves

  Winning, Idols, People

  "CBS Chief Isn't Worried About YouTube or Google — 'As Long as We Get Paid'". Interview with Frank Rose, www.wired.com. May 16, 2007.

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• Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation; it's why you never see good poetry in advertising.

  David Whyte

  Looks, Elbows, Manipulation

  7 Copy quote

• The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

  Jeff Zucker

  Streams, Revenue, Models

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• Advertising, if it is any good, should help to confirm what already is, not what should be.

  Scott Bedbury

  Helping, Should, Ifs

  Scott Bedbury, Stephen Fenichell (2003). “A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century”, p.14, Penguin

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• It's fairly obvious, since Richard Nixon, that there is no such thing as a fair deal for any voter in the United States -- You're just not gonna get it. It's a joke -- the people that you vote for, they're the next best thing to criminals. But of course they have money for advertising campaigns that make them look a little bit better than they actually are.

  Frank Zappa

  People, Littles, Voters

  23 Copy quote

• Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.

  Christian Audigier

  Fashion, Different, World

  4 Copy quote

• Look, I went into journalism to do journalism, not advertising.

  Michael Hastings

  Looks, Journalism

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• I promised to have no partisan affiliation and no subsidy except advertising.

  Benjamin Day

  Subsidies, Affiliation, Partisans

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• Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.

  A. E. Hotchner

  Flower, Writing, Two

  A. E. Hotchner (2010). “The Good Life According to Hemingway”, p.11, Harper Collins

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• Advertising has always been a huge unrecognised source of outdoor relief for the arts.

  Peter York

  Art, Relief, Source

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• Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.

  Peter York

  Jobs, Black, World

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• There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising.

  Marc Cherry

  Eye, Wind, Ears

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• If you had the opportunity and some talent, there was no way you couldn't progress, because it was an open market. There was the advertising world, and there was the documentary world.

  Richard Donner

  Opportunity, Progress, World

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• Advertising enriches life by quickening the imagination, arousing interest and enlarging the taste.

  Ralph Washington Sockman

  Imagination, Taste, Interest

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• Advertising is the way great brands get to be great brands.

  Al Ries

  Way, Brands

  Al Ries, Laura Ries (2009). “The Fall of Advertising and the Rise of PR”, p.5, Harper Collins

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• Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.

  Hartmut Esslinger

  Agency, Light, Design

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• Advertising signs: they con you into thinking you're the one That can do what's never been done That can win what's never been won Meantime life outside goes on all around you

  Bob Dylan

  Winning, Thinking, Done

  Bob Dylan (2014). “The Lyrics: Since 1962”, p.188, Simon and Schuster

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• Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is bent on creating hungers which its wares never satisfy, and thus it adds to the frustrations and broken minds of our times.

  Fulton J. Sheen

  Frustration, Men, Luxury

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• So many sins against the poor cry out to high heaven! One of the most deadly sins is to deprive the laborer of his hire. There is another: to instill in him paltry desires so compulsive that he is willing to sell his liberty and his honor to satisfy them. We are all guilty of concupiscence, but newspapers, radios, television, and battalions of advertising men (woe to that generation!) deliberately stimulate our desires, the satisfaction of which so often means the degradation of the family.

  Dorothy Day

  Mean, Men, Heaven

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• "Mad Men" - it seems like they try to capture this glamorized version of the '50s and '60s advertising culture.

  Geoffrey Gray

  Men, Mad, Trying

  "Will Don Draper Become D.B. Cooper? A Skyjacking Expert Weighs In". Interview with Julia Turner, www.slate.com. April 16, 2014.

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• The Yuppies are not defectors from revolt, they are a new race, assured, amnestied, exculpated, moving with ease in the world of performance, mentally indifferent to any objective other than that of change and advertising.

  Jean Baudrillard

  Moving, Race, Yuppies

  Jean Baudrillard (1989). “America”, p.110, Verso

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• Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

  David Ogilvy

  Writing, College, Mass

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