I love the way the American trade magazines never give anybody a bad review because they're afraid the advertising will be taken out. It's so hysterical.
People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.
When advertising is great, it's transcendent. It's art.
I’ve spent some time working with a non-Italian designer, I’ve been helping him organize fashion shows, the advertising, also helping with the creative part. But the great part about this work is that I am no one!
Advertising is the price companies pay for being unoriginal.
I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.
While alcohol ... continues to wreak havoc in America, supported by a $6 billion-a-year alcohol industry advertising campaign extolling the joy of inebriation, the far less harmful drug of marijuana remains illegal and continues to ruin people's lives - only if they are caught possessing and convicted of that crime.
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).
The advertisement is one of the most interesting and difficult of modern literary forms.
No, I most certainly do not think advertising people are wonderful. I think they are horrible, and the worst menace to mankind, next to war; perhaps ahead of war. They stand for the material viewpoint, for the importance of possessions, of desire, of envy, of greed. And war comes from these things.
It is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.
What frightens me about America today is that in the large majority there is no active sense of the value of the individual: few citizens feel that they are the Republic, responsible for what happens. And when the individual in a democracy ceases to feel his importance, then there is grave danger that he will give over his freedom, if not to a Fascist State, then to the advertising men or Publicity Agents or to the newspaper he happens to read.
Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.
Know the difference between Giant and Jumbo? Between two-ounce and a big two-ounce? Between a quart and a full quart? What's a tall 24-inch? What does Extra Long mean? Who's kidding who?
As yet we use our media only for selling things - including, of course, political candidates. What will happen when someone masters the art of selling souls?
I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
We often seem to be swimming through such a miasma of sexual violence - in advertising, television programming, heavy metal, rap, films, and worst of all, in the home - that even First Amendment absolutists sometimes daydream about how nice it would be to have government-as-nanny just outlaw all this effluent.
Historians differ on when the consumer culture came to dominate American culture. Some say it was in the twenties, when advertising became a major industry and the middle class bought radios to hear the ads and cars to get to the stores. ... But there is no question that the consumer culture had begun to crowd out all other cultural possibilities by the years following World War II.
advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.
The language of salesmanship was no doubt born with the first fashions in fig leaves in the garden of Eden. A strange concept has grown around it: if something is to be sold, inaccuracy is not immoral. Hence the art of advertisement - untruthfulness combined with repetition.
The consumer today is the victim of the manufacturer who launches on him a regiment of products for which he must make room in his soul.
Who are the advertising men kidding, besides the European tourist? Between the tired, sad, gentle faces of the subway riders and the grinning Holy Families of the Ad-Mass, there exists no possibility of even a wishful identification.
You have to have a very strong cash flow for a film to really stay in theaters. You have to have the advertising capacity to sustain and follow the kind of press coverage.
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