Learn to get in touch with the innermost essence of your being. This true essence is beyond the ego. It is fearless; it is free; it is immune to criticism; it does not fear any challenge. It is beneath no one, superior to no one, and full of magic, mystery, and enchantment.
No matter what advantages you are born with-- money, intelligence, an appealing personality, a sunny outlook, or good social connections-- none of these provides a magic key to an easy existence. Somehow life manages to bring difficult problems, the causes of untold suffering and struggle. How you meet your challenges makes all the difference between the promise of success and the specter of failure.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
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