The transformation from separation to unity, from conflict to peace, is the goal of all spiritual traditions.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
Religion has failed us. Christ was not a Christian. Buddha was not a Buddhist. Mohammed was not a Mohammedan. And yet ever since the dawn of history, we have engaged in conflict and war and terrorism and murder and racism and ethnocentrism and bigotry and prejudice in the name of God.
I heard about Bhagavad Gita very early in my childhood, from the age of five onwards. It was one of the earliest things I started to read when I started to read. And it was very much a part of my consciousness. In the beginning, I saw the "Bhagavad Gita" as a text that was very classical, much like the "Iliad" and the "Odyssey" - a mythical saga that showed the eternal conflict between good and evil. But much later, as I grew up, I realized that it was much more than that.
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