What you dismiss as an ordinary coincidence may be an opening to an extraordinary adventure.
When you let go of the need for any and all outcomes life becomes a creative magical adventure.
Muhammad is more human, more self-doubting, even self-tortured at times. His story is full of adventure, intrigue, betrayal.
When we find our core certainty within, then we no longer look for certainty outside. The unfathomable nature of the ever-changing world ceases to be a source of anxiety and instead is a source of joy and adventure.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
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