Advertising Quotes - Page 3

• As a profession advertising is young; as a force it is as old as the world.

  Bruce Barton

  World, Force, Young

  Bruce Barton (2000). “The Man Nobody Knows: A Discovery of the Real Jesus”, Ivan R Dee

  7 Copy quote

  Show source

• If your advertising goes unnoticed, everything else is academic!

  William Bernbach

  Business, Design, Academic

  "Making Dr. King a Pitchman, Turning His Words Upside Down", www.nytimes.com. February 5, 2018.

  18 Copy quote

  Show source

• Time spent in the advertising business seems to create a permanent deformity like the Chinese habit of foot-binding.

  Dean Acheson

  Business, Feet, Chinese

  Dean Acheson (1980). “Among friends: personal letters of Dean Acheson”, Dodd Mead

  8 Copy quote

  Show source

• News is what somebody somewhere wants to suppress; all the rest is advertising.

  Alfred Harmsworth, 1st Viscount Northcliffe

  News, Want, Journalism

  12 Copy quote

• That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

  Jerry Della Femina

  Cities, Chicago, Three

  Jerry Della Femina (2010). “From Those Wonderful Folks Who Gave You Pearl Harb: Front-Line Dispatches from the Advertising War”, p.35, Simon and Schuster

  8 Copy quote

  Show source

• The biggest mistake young designers make is that they try to make their advertising look like advertising

  Jeff Goodby

  Mistake, Trying, Looks

  51 Copy quote

• It's never the next brief, it's ALWAYS THIS brief .

  Paul Arden

  Next

  7 Copy quote

• Advertising generally works to reinforce consumer trends rather than to initiate them.

  Michael Schudson

  Trends, Consumers, Initiate

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.207, Routledge

  21 Copy quote

  Show source

• Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

  David Ogilvy

  Responsibility, Beer, Men

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  7 Copy quote

  Show source

• An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.

  Leon Kass

  Idaho, Offering, Kind

  9 Copy quote

• Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

  Bob Filner

  Children, Purpose, Study

  7 Copy quote

• There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

  Giorgio Armani

  Artist, People, Protest

  9 Copy quote

• Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

  Dick Wolf

  Art, Cutting, Discipline

  7 Copy quote

• Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

  Leo Burnett

  Educational, Thinking, People

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  8 Copy quote

  Show source

• The art of publicity is a black art.

  Learned Hand

  Art, Black, Publicity

  Learned Hand (1959). “The Spirit of Liberty: Papers and Addresses”

  8 Copy quote

  Show source

• We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

  Daniel J. Boorstin

  Knowing, Desire, Announcements

  Daniel J. Boorstin (2012). “The Image: A Guide to Pseudo-Events in America”, p.232, Vintage

  7 Copy quote

  Show source

• The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.

  Fred Allen

  Funny, Humor, Agency

  13 Copy quote

• Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

  Jean Baudrillard

  Mean, Commitment, Government

  Jean Baudrillard (1989). “America”, p.109, Verso

  10 Copy quote

  Show source

• Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.

  E. W. Howe

  Funny Marriage, Circus, Deals

  9 Copy quote

• The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  David Ogilvy

  Perspective, Meat, Flags

  11 Copy quote

• Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

  David Ogilvy

  Rare Occasion, Tests, Fields

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  7 Copy quote

  Show source

• I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

  David Ogilvy

  Business, Real, Done

  7 Copy quote

• Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  David Ogilvy

  Might, March, Stealing

  8 Copy quote

• Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

  David Ogilvy

  Enemy, Merit, Disability

  9 Copy quote

• Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

  John Wanamaker

  Lying, Believe, Hype

  11 Copy quote