Alfred Harmsworth, 1st Viscount Northcliffe Quotes

• It is hard news that catches readers. Features hold them.

  Alfred Harmsworth, 1st Viscount Northcliffe

  News, Journalism, Reader

  8 Copy quote

• News is what somebody somewhere wants to suppress; all the rest is advertising.

  Alfred Harmsworth, 1st Viscount Northcliffe

  News, Want, Journalism

  12 Copy quote

• Journalism - a profession whose business it is to explain to others what it personally does not understand.

  Alfred Harmsworth, 1st Viscount Northcliffe

  Media, Doe, Journalism

  11 Copy quote

• Never lose your sense of the superficial.

  Alfred Harmsworth, 1st Viscount Northcliffe

  Superficial, Journalist, Loses

  7 Copy quote

• When I want a peerage, I shall buy one like an honest man.

  Alfred Harmsworth, 1st Viscount Northcliffe

  Men, Want, Honest

  8 Copy quote

• It is impossible for a stranger traveling through the United States to tell from the appearance of the people or the country whether he is in Toledo, Ohio, or Portland, Oregon. Ninety million Americans cut their hair in the same way, eat each morning exactly the same breakfast, tie up the small girls curls with precisely the same kind of ribbon fashioned into bows exactly alike; and in every way all try to look and act as much like all the others as they can.

  Alfred Harmsworth, 1st Viscount Northcliffe

  Girl, Country, Morning

  9 Copy quote

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