Advertising Quotes - Page 4

• All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

  George Orwell

  Exercise, Marketing, News

  George Orwell (2009). “Facing Unpleasant Facts: Narrative Essays”, p.124, Houghton Mifflin Harcourt

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• Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.

  Joanne Lipman

  Business, Awards, Hollywood

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• I've never found a client's business problem that could be solved solely through advertising.

  Lee Clow

  Clients, Problem, Found

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• Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

  Al Ries

  Marketing, Timing, Strategy

  Al Ries, Jack Trout (2006). “Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition”, McGraw Hill Professional

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• Advertisers, not governments, are the primary censors of media content in the United States today.

  C. Edwin Baker

  Government, Media, United States

  C. Edwin Baker (2014). “Advertising and a Democratic Press”, p.99, Princeton University Press

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• Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

  Michael Schudson

  Powerful, Dark, Agency

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.13, Routledge

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• The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

  David Ogilvy

  Believe, People, Community

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• Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

  Rosser Reeves

  Simple, Cry, Economics

  Rosser Reeves (1961). “Reality in Advertising”, p.129, BookBaby

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• The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

  Marston Bates

  Desire, Problem, Pleasure

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• It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  Michael Schudson

  Should, Interest, Firm

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.18, Routledge

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• I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

  Jay Chiat

  Long, Economy, Obsolete

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• By definition, remarkable things get remarked upon

  Seth Godin

  Marketing, Definitions, Remarkable

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• Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

  David Trott

  Running, Creativity, Competition

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• Nothing kills a bad product faster than good advertising.

  Jerry Della Femina

  Marketing, Faster, Products

  "Can ads add up to profit for Green and Rose?" by Sarah Ryle, www.theguardian.com. September 11, 2004.

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• I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

  David Ogilvy

  Beer, People, Week

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

  George P. Rowell

  Writing, Would Be, Letters

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• Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!

  Frances Parkinson Keyes

  Lying, Medicine, Patents

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• Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

  Claude C. Hopkins

  Campaigns, Answers, Tables

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

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• The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

  Bruce Barton

  Mean, Order, People

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• Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

  David Ogilvy

  Men, Personality, Corporations

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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• Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

  David Ogilvy

  Teamwork, Fashion, Successful

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• When you have nothing to say, sing it.

  David Ogilvy

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• I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

  Leo Burnett

  Believe, Successful, Agency

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• Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

  Leo Burnett

  Responsibility, Gears, Social

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• The congresspersons who are co-sponsoring the bill are being beat up in their districts with negative advertising. We need to go to them and say we understand; we're here to help and on your side.

  Charlie Norwood

  Your Side, Negative, Needs

  "Interview with Congressman Charlie Norwood". Dynamic Chiropractic Interview, www.dynamicchiropractic.com. April 20, 1998.

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