Customers Quotes - Page 20

• A thrilled customer is the most potent marketing asset your organization can leverage.

  John Jantsch

  Organization, Marketing, Assets

  "Keeping Customers Is the New Lead Generation" by John Jantsch, www.businessinsider.com. December 5, 2011.

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• The goal of social media is to turn customers into a volunteer marketing army

  Jay Baer

  Army, Media, Volunteer

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• You have to understand not just what your customers need, but how and where they prefer to access information.

  Jay Baer

  Needs, Information, Access

  Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.88, Penguin

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• Social media changes the relationship between companies and customers from master and servant, to peer to peer.

  Jay Baer

  Inspirational, Media, Peers

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• If you create Youtility, your customers will keep you close.

  Jay Baer

  Ifs

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• The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

  Jay Baer

  Information, Persuasive, Relevant

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• The only way to know how customers see your business is to look at it through their eyes

  Daniel R. Scoggin

  Inspiration, Eye, Service Culture

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• The job can't be finished only improved to please the customer.

  W. Edwards Deming

  Jobs, Quality, Please

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• Why wait to be memorable?

  Tony Robbins

  Inspirational, Memorable, Waiting

  Tony Robbins (2007). “Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial”, p.511, Simon and Schuster

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• Companies that build scale for the benefit of their customers and shareholders more often succeed over time.

  Jamie Dimon

  Business, Benefits, Succeed

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• Even in the face of massive competition, don't think about the competition. Just think about the customer.

  Mike McCue

  Business, Thinking, Competition

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• Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

  Philip Kotler

  Art, Business, Clever

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.12, John Wiley & Sons

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• Mom has the Touch. She knows what flowers go with what occasions, what hors d'oeuvres work with what people. She believes passionately in the power of food to heal, restore, and stimulate relationships, and she has built a following of loyal customers who really hope she's right. If she's wrong, says Sonia, no one wants to know. (Thwonk)

  Joan Bauer

  Mom, Business, Believe

  Joan Bauer (2005). “Thwonk”, p.17, Penguin

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• We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

  Trip Hawkins

  Games, Keys, Effort

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• In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

  John Romero

  Perspective, Missing, Marketing

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• I’ve only ever met one woman who actually was a prostitute of her own free will. She didn’t have a pimp. She could pick and choose her customers. That’s so rare. So we have to look at the reality and not romanticize it. We have to be clear that you have the right to sell your own body but nobody has the right to sell anybody else’s body. No one has that right.

  Gloria Steinem

  Reality, Pimp, Body

  Interview with Jennifer Bardi, thehumanist.com. August 14, 2012.

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• Sham Harga had run a successful eatery for many years by always smiling, never extending credit, and realizing that most of his customers wanted meals properly balanced between the four food groups: sugar, starch, grease, and burnt crunchy bits.

  Terry Pratchett

  Running, Successful, Years

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• Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

  Tony Hsieh

  Culture, Printing, Partners

  Tony Hsieh (2010). “Delivering Happiness: A Path to Profits, Passion, and Purpose”, p.97, Hachette UK

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• If you're truly obsessed over customers, it'll cover a lot of errors.

  Jeff Bezos

  Errors, Servant Leadership, Obsessed

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• If you were charged with fixing the U.S. auto industry, how would you do it?
  
  The guys who run the auto companies are out of touch with their customers and their employees. They ride to work in their limousines. They go up in their elevators and lock themselves in their offices. They don't walk out into the plants. They wouldn't even drive in the neighborhoods where their employees live. They give themselves big bonuses when the company isn't making any money. I'd make them get involved with the people who are building the cars. They've got to become real people.

  Ken Hendricks

  Running, Business, Real

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• Many companies operate from more of a command-and-control environment - they decide what's going to happen at headquarters and have the organization execute. That doesn't work here because it's the community of users who really have control.
  
  So we enable, not direct. We think of our customers as people, not wallets. And that has implications for how we run the company. We partner with our customers and let them take the company where they think it's best utilized.

  Meg Whitman

  Running, Thinking, Command And Control

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• At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.

  Buck Rodgers

  Work, Thinking, People

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• The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."

  Buck Rodgers

  Organization, People, Marketing

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• One day, the Devil decided to go out of business. His tools, therefore, being for sale, were put on display; and Malice, Jealousy, and Pride were soon recognized by most of his prospective customers. There was one worn, tiny wedge-shaped tool bearing the highest price, however, which seemed difficult to identify. "What is that?" someone asked. "I can't quite place it." "Oh that!" Satan answered. "That is Discouragement. It is my most valuable tool. With it I can open many hearts, since so few people know that it belongs to me."

  James Keller

  Business, Heart, Pride

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• And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

  Jim Cantalupo

  Discipline, Focus, Growing

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