Advertising Quotes - Page 12

• Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

  Pope John Paul II

  Hard Work, People, Evil

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• Good wine needs no bush,
  And perhaps products that people really want
  Need no hard-sell or soft-sell TV push.
  Why not?
  Look at pot.

  Ogden Nash

  Humorous, Wine, People

  "Most Doctors Recommend or Yours For Fast Fast Fast Relief". "The Old Dog Barks Backwards". Book by Ogden Nash, 1972.

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• The Internet offers an interesting combination of advertising and community - by participating in the community you can become an advertisement for yourself.

  Walter Jon Williams

  Interesting, Community, Internet

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• As society becomes more complex and opaque, as social processes seem more impersonal and autonomous, and as elites of 'experts' become more annoying, more people are tempted to think that some 'they' is manipulating 'us', using, among other dark arts, advertising.

  George Will

  Art, Dark, Thinking

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• Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

  David Ogilvy

  Men, Office, Kind

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• Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.

  Daniel Starch

  Class, Example, Use

  Daniel Starch (1914). “Advertising: Its Principles, Practice, and Technique”

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• The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.

  Rochelle B Lazarus

  Fun, Struggle, Thinking

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• The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

  Marshall McLuhan

  Song, Jobs, Book

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• Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

  Marshall McLuhan

  Art, Attitude, Writing

  "Understanding media: the extensions of man".

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• Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.

  Daniel Starch

  Self, Facts, Merit

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• I love advertising because I love lying. I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.

  Jerry Seinfeld

  Wisdom, Lying, Thinking

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• Facts are irrelevant. What matters is what the consumer believes.

  Seth Godin

  Believe, What Matters, Facts

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• Ice cubes sell more alcohol for the distilling industry than sexy models in cheesecake poses.

  Wilson Bryan Key

  Sexy, Ice, Alcohol

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• The National Catholic Register's coverage of the Church universal, and the Church in our own country, is splendid.

  Timothy M. Dolan

  Country, Catholic, Church

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• It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

  Warren E. Burger

  Giving, Advice, House

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• For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

  Raj Patel

  Apples, Environmental, Junk

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• Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

  David Ogilvy

  Business, Lying, Writing

  "Confessions of an Advertising Man". Book by David Ogilvy, 1963.

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• 'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.

  Adam Kluger

  Song, Artist, Agency

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• It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money.

  Gilbert K. Chesterton

  Asking, Rich, Poor

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• I just saw an ad the other day that I couldn't believe. There was this woman-and I think it's degrading to womankind-she was going out of her mind over a new product called "A Thousand Flushes." Here she was in her toilet, saying, "Oh, I love this product!" and, "My life is complete!" Good God-if your joy depends on "A Thousand Flushes," you're sick!

  Leo Buscaglia

  Believe, Thinking, Sick

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• If a person had delivered up your body to some passer-by, you would certainly be angry. And do you feel no shame in delivering up your own mind to any reviler, to be disconcerted and confounded?

  Epictetus

  Mind, Body, Shame

  Epictetus (2015). “The Enchiridion”, p.28, Xist Publishing

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• Many media commercials encourage us to believe that if we buy a certain product, we can be physically appealing, or popular, or successful. According to the commercial message, it may be easy to make friends and influence people if we simply do what we're told to do. It would be wonderful if that were true, but unfortunately life does not seem to work that way. What is inside of us can be much more important and influential than what is outside.

  John Templeton

  Believe, Successful, Media

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• All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us-by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.

  Kalle Lasn

  Song, Top Down, Agency

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• Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

  Jay Chiat

  Thinking, Want, Should

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