Customers will never love a company until its employees love it first.
Make it about them, not about you.
If you don't understand people, you don't understand business.
People don't buy what you do; they buy what you stand for.
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
Good marketing speaks to human beings - the way human beings understand and take in information.
I was always curious why certain marketing worked and some marketing did not.
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