Ideas are like dreams; they will disappear unless we record them. Write a book, a blog, build a company, anything that makes the ideas real.
My challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible. My why is to inspire people to do the things that inspire them so that together we can change our world. That's why I wake up every single day. I'm agnostic to the form it takes: I teach, I write, I speak, I advise.
I never imagined I'd write a book.
Too many people write books as a calling card.
Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.
Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.
Nobody writes a book to get rich. It's like speaking.
I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.
Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.
I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
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