Ideas are like dreams; they will disappear unless we record them. Write a book, a blog, build a company, anything that makes the ideas real.
I never imagined I'd write a book.
Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.
If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.
You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.
When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp.
If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.
If you're going to undertake any project, like a book, you have to show up to give.
Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity.
Too many people write books as a calling card.
I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.
What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
Nobody writes a book to get rich. It's like speaking.
When my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.
The ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."
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