Follow those who follow something bigger than themselves - an idea, a belief, a vision, a cause. Run away from those who say we need to follow them.
The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.
Because a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.
To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
A group of followers has strength because of its numbers. A following has power because of its beliefs.
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