Optimism is the ability to focus on where we're going, not where we're coming from.
The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.
Focus on money and we will make money. Focus on impact and we will make an impact.
Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.
Vision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us where we want to go.
Focus on long term success but be willing to make short term adjustments to get there
Optimists focus on the place they are going. Pessimists focus on the obstacles along the route. To become an optimist simply look ahead.
Focus on where you're going and you'll know what steps to take. Focus on the steps you're taking and you won't know where you're going.
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