Customers will never love a company until its employees love it first.
What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?
McDonald's announced that it's considering a more humane way of slaughtering its animals. You know they fatten them up and then kill them. You know the same thing they do to their customers, isn't it?
The next battle being fought by e-commerce companies will be for customer loyalty.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
Yesterday, I tried to call Northwest Airlines' customer-service line over a couple of hours. I couldn't get through. The recording said, "Due to a high volume of calls" Well, you could put it that way - "Due to a high volume of calls". Or you could say, "Due to an insufficient number of employees..."
You want to understand the smallest feature set customers will pay for in the first release.
Job security lasts only as long as the customer is satisfied. Nobody owes anybody else a living.
The secret of successful retailing is to give your customers what they want
Don't make the mistake of thinking you're Facebook's customer, you're not - you're the product.
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers. That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.
I have been saying this for some time, but customers are not interested in grand games with higher-quality graphics and sound and epic stories. Only people who do not know the video game business would advocate the release of next-generation machines when people are not interested in cutting-edge technologies.
Follow through with basic values, and remember to provide good customer service.
I'm thrilled to be joining Gap Inc., a company that understands the importance of integrating technology and retail in ways that improve the lives of its customers.
I think that it's extraordinarily important that we in computer science keep fun in computing. When it started out, it was an awful lot of fun. Of course, the paying customers got shafted every now and then, and after a while we began to take their complaints seriously. We began to feel as if we really were responsible for the successful, error-free perfect use of these machines. I don't think we are. I think we're responsible for stretching them, setting them off in new directions, and keeping fun in the house. I hope the field of computer science never loses its sense of fun.
Loyal employees in any company create loyal customers, who in turn create happy shareholders.
There always has been a mystique and a romance about aviation, but in terms of the principles involved of satisfying your customer there's no difference between selling airlines seats and chocolate bars.
Code-sharing, alliances, and connections are all about "how do we screw the poor customer for more money?"
The conception of perfect service is constantly expanding and must be handled by broad and liberal minded men who put equity and fairness above gain-who put a proper valuation upon a satisfied customer as an asset running into the thousands of dollars, and who love a job thoroughly well done and get a kick out of doing it.
Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.
When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in our customer's shoes to see what we could do better.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
But most automotive dealerships are set up for customer acquisition - which is crazy when you consider the average cost of customer acquisition is $1,000 or more.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
We are superior to the competition because we hire employees who work in an environment of belonging and purpose. We foster a climate where the employee can deliver what the customer wants. You cannot deliver what the customer wants by controlling the employee.
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