Satoru Iwata Quotes

• On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

  Satoru Iwata

  Business, Heart, Games

  "Nintendo CEO Iwata: 'In My Heart I Am A Gamer'". "All Things Considered" with Robert Siegel, www.npr.org. July 13, 2015.

  197 Copy quote

• Video games are meant to be just one thing. Fun. Fun for everyone!

  Satoru Iwata

  Fun, Games, Video

  43 Copy quote

• If we stay in one place, we will become outdated

  Satoru Iwata

  Outdated, Ifs

  34 Copy quote

• Engineering is not quite as important as imagination.

  Satoru Iwata

  Engineering, Imagination, Important

  "Satoru Iwata changed the whole games industry and now leaves it in mourning" by Rich Stanton, Keith Stuart, www.theguardian.com. July 13, 2015.

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• If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.

  Satoru Iwata

  Challenges, Nintendo, Something New

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• For young players, classic games are brand new. For older players, they bring back memories and make you feel good.

  Satoru Iwata

  Memories, Player, Games

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• No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.

  Satoru Iwata

  Games, Creating, Path

  "GDC 06: Satoru Iwata Keynote". www.ign.com. March 23, 2006.

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• In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'

  Satoru Iwata

  Believe, Taken, Order

  27 Copy quote

• Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.

  Satoru Iwata

  Technology, Important, Investing

  "Satoru Iwata: Nintendo's Late Legend, in His Own Words" by Matt Kamen, www.wired.co.uk. July 13, 2015.

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• The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us - that there is merit in doing what is different - and at the same time, by changing Nintendo in accordance with changing times.

  Satoru Iwata

  Taught Us, Groups, Different

  "Longtime Nintendo president dies" by Brandon Griggs, www.cnn.com. September 19, 2013.

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• Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.

  Satoru Iwata

  Believe, Technology, Expression

  "Profile: Satoru Iwata". www.ign.com. July 16, 2004.

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• If you want our world-known names, you can't have them unless you own the Nintendo machine.

  Satoru Iwata

  Our World, Names, Machines

  "Sony, Nintendo pumped to beat the Xbox". www.cnn.com. May 17, 2001.

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• Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life.

  Satoru Iwata

  Creativity, Ideas, Nintendo

  26 Copy quote

• Customers do not want online games.

  Satoru Iwata

  Games, Want, Online

  16 Copy quote

• Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.

  Satoru Iwata

  Player, Offering, Games

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• At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.

  Satoru Iwata

  Wish, Connections, Pay

  18 Copy quote

• Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard in video game controls.

  Satoru Iwata

  Games, Video, Wii

  "Revolution Demo Tour Continues" by Mark Bozon, www.ign.com. December 15, 2005.

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• Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.

  Satoru Iwata

  Quality, Information, Losing

  17 Copy quote

• Our mission is to revive the gaming industry by increasing our user base.

  Satoru Iwata

  Missions, Revive, Industry

  13 Copy quote

• The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers. That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.

  Satoru Iwata

  Years, Hot, Entering

  "Nintendo Jumps Online". www.ign.com. May 13, 2002.

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• In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.

  Satoru Iwata

  Order, Play, Creating

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• I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.

  Satoru Iwata

  Thinking, Games, Able

  "Revolution Demo Tour Continues" by Mark Bozon, www.ign.com. December 15, 2005.

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• Please understand, I am not saying that technology is unimportant. I understand that technology is important.

  Satoru Iwata

  Technology, Important, Please

  "Nintendo's New Direction" by Steven L. Kent, GameSpy, April 11, 2004.

  11 Copy quote

• Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U's position as a successor to the Wii system.

  Satoru Iwata

  Playing Games, Accessories, Wii

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• As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.

  Satoru Iwata

  Successful, Trying, Wii

  "Wii U In "Final Form" At E3 2012" by Richard George, www.ign.com. October 27, 2011.

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