Patrick Vlaskovits Quotes

• How your customers learn about your product is part of your product. The medium is the message.

  Patrick Vlaskovits

  Messages, Mediums, Customers

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• You want to understand the smallest feature set customers will pay for in the first release.

  Patrick Vlaskovits

  Marketing, Want, Pay

  Brant Cooper, Patrick Vlaskovits (2010). “The Entrepreneur's Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany”, p.39, CustDev

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