What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
We limit how much technology our kids use at home.
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
Design is not just what it looks like and feels like. Design is how it works.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
I've always wanted to own and control the primary technology in everything we do.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
I would trade all of my technology for an afternoon with Socrates.
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules... That's because we have seen the dangers of technology firsthand. I've seen it in myself, I don't want to see that happen to my kids.
What a computer is to me is it's the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
The best way to create value in the 21st century is to connect Creativity with Technology
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
It's not a faith in technology. It's faith in people.
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'
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