Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Quality is more important than quantity. One home run is much better than two doubles.
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Everything is based on a simple rule: Quality is the best business plan, period.
Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.
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