Don’t let the noise of others’ opinions drown out your own inner voice.
Your time is limited, so don't waste it living someone else's life.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
I want to put a ding in the universe.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Have the courage to follow your heart and intuition.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Innovation distinguishes between a leader and a follower.
Don't be trapped by dogma — which is living with the results of other people's thinking.
Design is not just what it looks like and feels like. Design is how it works.
Great things in business are never done by one person, they're done by a team of people.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
If you haven't found it yet, keep looking.
Why join the navy if you can be a pirate?
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
You can't connect the dots looking forward; you can only connect them looking backwards.
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
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