That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Sometimes life hits you in the head with a brick. Don't lose faith.
I want to put a ding in the universe.
Quality is more important than quantity. One home run is much better than two doubles.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
Innovation distinguishes between a leader and a follower.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
If you haven't found it yet, keep looking.
Things don't have to change the world to be important.
Innovation distinguishes a leader from a follower.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
Innovation is the ability to see change as an opportunity - not a threat
You cannot mandate productivity, you must provide the tools to let people become their best.
the best innovation is sometimes the company, the way you organize the company
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
We're just enthusiastic about what we do.
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