Don’t let the noise of others’ opinions drown out your own inner voice.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
Your time is limited, so don't waste it living someone else's life.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Sometimes life hits you in the head with a brick. Don't lose faith.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
I want to put a ding in the universe.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Quality is more important than quantity. One home run is much better than two doubles.
We made the buttons on the screen look so good you'll want to lick them.
What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
Have the courage to follow your heart and intuition.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Innovation distinguishes between a leader and a follower.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
Don't be trapped by dogma — which is living with the results of other people's thinking.
You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
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