Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level.
Each dream you leave behind is a part of your future that will no longer exist.
Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
Pursue your dreams and see the opportunities in life's setbacks.
I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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