Quality is more important than quantity. One home run is much better than two doubles.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
As Regis Mckenna once said, the best marketing is education
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
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