Steve Jobs Quotes About Magic

Quotes about: Magic

• There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?

  Steve Jobs

  Business, Symbolism, Magic

  "Steve Jobs: `There's Sanity Returning'". Bloomberg interview, www.bloomberg.com. May 23, 1998.

• So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.

  Steve Jobs

  Technology, Magic, Use

  "Who Wants a Stylus? Apple Is Thinking About It" by Brian X. Chen, www.wired.com. November 12, 2009.

• It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.

  Steve Jobs

  Technology, Simple, Numbers

  "Playboy Interview: Steve Jobs". Interview With David Sheff, reprints.longform.org. February 1985.

• When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.

  Steve Jobs

  Magic, Trying, Use

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