Desire! That's the one secret of every man's career. Not education. Not being born with hidden talents. Desire.
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
the people who are crazy enough to think they can change the world are the ones who do.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Things don't have to change the world to be important.
Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.
You've got to find what you love. And that is as true for your work as it is for your lovers.
Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
If you live each day as it was your last, someday you'll most certainly be right
I think everyone should experience defeat at least once during their career. You learn a lot from it.
We have always been shameless about stealing great ideas.
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
We just wanted to build the best thing we could build
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
Kids deserve the right to think that they can change the world.
Living well is the best revenge.If opportunity doesn't knock, build a door.
You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Begin to live each day as if it was your last.
You're already naked. There is no reason not to follow your heart.
You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.
No one wants to die. Even people who want to go to heaven don't want to die to get there.
Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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