Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
It's more than just selling pizzas. It's being a good fit for the community. We hire based on the betterment of the community as much as anything.
The reasons why executives are scared of social selling are well documented. That being said, there are some hugely successful global business leaders using social selling tactics incredibly well - some of which even admit they could not operate without it!
Authority, power, and wealth do not change a man; they only reveal him
He who guards his secrets retains control in his own hands
Contentment is a wealth that is never exhausted
Vanity prevents improvement
Stubbornness destroys good advice.
Greed is permanent slavery
Be afraid of a dignified man when he is hungry and a wicked man when his belly is full.
The outcome of fear is disappointment and shyness is frustration.
The person that is buying a share of stock is convinced he knows something that the other person who's selling it to him does not know. There's no zero sum game in Wall Street.
At a time when all the other builders were selling homes with basements but without carports, we would sell homes without basements and with carports. This allowed us to provide a more appealing product at a lower price. In other words, we felt we would be giving customers greater value.
Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.
Emo always meant emotional. Any kind of art or music should be emotional. If its not, than it's pretty much just a jingle selling bleach or pizza.
The Sookie Stackhouse novels were selling well before the TV show, but the TV show led to a lot more exposure and readers. And a lot went on to read my other work. It was a wonderful thing for my bank account.
I have a suggestion for all of those award seekers and blue ribbon hunters. Spend your efforts on making art that connects with people. Awards impress the grandkids but they don't move the gauge on selling your product. Art needs to touch the emotions of the buyer.
Becoming famous and selling a lot of records doesn't change a thing.
Destiny, quite often, is a determined parent. Mozart was hardly some naive prodigy who sat down at the keyboard and, with God whispering in his ears, let music flow from his fingertips. It's a nice image for selling tickets to movies, but whether or not God has kissed your brow, you still have to work. Without learning and preparation, you won't know how to harness the power of that kiss.
We must expropriate gently the private property on the state assigned to us. We shall try to spirit the penniless population across the border by procuring employment for it in the transit countries, while denying it employment in our country. The property owners will come over to our side. Both the process of expropriation and the removal of the poor must be carried out discretely and circumspectly. Let the owners of the immoveable property believe that they are cheating us, selling us things for more than they are worth. But we are not going to sell them anything back.
The pornographers did a kind of stealth attack on our culture, hijacking our sexuality and then selling it back to us, often in forms that look very little like sex but a lot like cruelty.
Atheist Jews double crossers stole our [black people’s] secrets. . . . They give us to worship a dead Jew and not ourselves . . . . Selling fried potatoes and people, the little arty bastards talking arithmetic they sucked from the arab’s head.
Americans have been selling this view around the world: that progress comes from perfect protection of intellectual property.
I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.
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