Selling is the easiest job in the world if you work it hard-but the hardest job in the world if you try to work it easy.
Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.
If you don't believe in what you're selling, neither will your prospect.
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