Marshall McLuhan Quotes - Page 11

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• The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.

  Marshall McLuhan

  Photography, Dream, Stars

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

  7 Copy quote

• I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

  Marshall McLuhan

  Culture, World, Way

  "Letters of Marshall McLuhan". Book edited by Corrine McLuhan, Matie Molinaro and William Toye, March 1, 1987.

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• Only a fraction of the history of literacy has been typographic.

  Marshall McLuhan

  Literacy, Fractions, Has Beens

  Marshall McLuhan (2011). “The Gutenberg Galaxy”, p.135, University of Toronto Press

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• The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.

  Marshall McLuhan

  Firsts, Immortality, Printing

  Marshall McLuhan, W. Terrence Gordon, Elena Lamberti, Dominique Scheffel-Dunand (2011). “The Gutenberg Galaxy: The Making of Typographic Man”, p.230, University of Toronto Press

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• To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.

  Marshall McLuhan

  Men, Skins, Machines

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

  Marshall McLuhan

  Technology, Years, Age

  Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye (1987). “Letters of Marshall McLuhan”, Oxford University Press, USA

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• The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.

  Marshall McLuhan

  Order, Use, Language

  Marshall McLuhan, W. Terrence Gordon, Barrington Nevitt, Harold Adams Innis (2005). “Marshall McLuhan: Roles, masks and performances”

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• Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.

  Marshall McLuhan

  Block, Moving, Communication

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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• The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.

  Marshall McLuhan

  Past, Mirrors, Views

  55 Copy quote

• Current illusion is that science has abolished all natural laws.

  Marshall McLuhan

  Nature, Science, Law

  Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye (1987). “Letters of Marshall McLuhan”, Oxford University Press, USA

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• When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

  Marshall McLuhan

  Business, Curves, Want

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• I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.

  Marshall McLuhan

  Art, Blow, Order

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

  8 Copy quote

• Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.

  Marshall McLuhan

  Gossip, Taverns, Bumps

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• The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

  Marshall McLuhan

  Men, Tasks, Figures

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p. 114, 1988.

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• The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.

  Marshall McLuhan

  Generations, Situation, Behinds

  "The Glenn Gould reader" by Glenn Gould, (p. 345), 1984.

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• North Americans have a peculiar bias. They go outside to be alone and they go home to be social.

  Marshall McLuhan

  Home, Peculiar, Social

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• The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.

  Marshall McLuhan

  Movie, Creativity, Media

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Relativity theory forced the abandonment, in principle, of absolute space and absolute time.

  Marshall McLuhan

  Time, Space, Principles

  "Laws of Media: The New Science (with Eric McLuhan)". Book by Marshall McLuhan (p. 43), 1988.

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• The new electronic independence re-creates the world in the image of a global village.

  Marshall McLuhan

  Science, Independence, World

  Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye (1987). “Letters of Marshall McLuhan”, Oxford University Press, USA

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• Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

  Marshall McLuhan

  Men, Mind, Frogs

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.

  Marshall McLuhan

  Mirrors, Moments, Status Quo

  Marshall McLuhan, Matie Molinaro, Corinne McLuhan, William Toye (1987). “Letters of Marshall McLuhan”, Oxford University Press, USA

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• Since with electricity we extend our central nervous system globally, instantly interrelating every human experience.

  Marshall McLuhan

  Nervous, Electricity, Human Experience

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• Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

  Marshall McLuhan

  Media, Understanding, Way

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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• A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.

  Marshall McLuhan

  Media, Doe, Shapes

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

  Marshall McLuhan

  Media, Environmental, Development

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

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