Marshall McLuhan Quotes About Awareness

Quotes about: Awareness

• The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.

  Marshall McLuhan

  Attitude, Greatness, Odds

  "The Mechanical Bride : Folklore of Industrial Man" by Marshall McLuhan, (p. 21), 1951.

• The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness.

  Marshall McLuhan

  Art, Men, Fields

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

• Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

  Marshall McLuhan

  Media, Environmental, Development

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

• Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.

  Marshall McLuhan

  Men, Experts, Patterns

  Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired

• The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.

  Marshall McLuhan

  People, Tvs, Film

  "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, "The New York Times", January 1, 1981.

• Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.

  Marshall McLuhan

  Acoustics, Ancient, Awareness

  "Laws of Media: The New Science". p. 225. Book by Marshall McLuhan and Eric McLuhan, 1988.

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