All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.
A point of view can be a dangerous luxury when substituted for insight and understanding.
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
A moral point of view too often serves as a substitute for understanding in technological matters.
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