Marshall McLuhan Quotes About Books

Quotes about: Books

• A successful book cannot afford to be more than ten percent new.

  Marshall McLuhan

  Book, Reading, Successful

• The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

  Marshall McLuhan

  Song, Jobs, Book

• The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.

  Marshall McLuhan

  Book, Eye, Media

  Marshall McLuhan, Bruce R. Powers (1989). “The global village: transformations in world life and media in the 21st century”, Oxford University Press, USA

• There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.

  Marshall McLuhan

  Book, Hands, Mind

• The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.

  Marshall McLuhan

  Book, Light, Hammers

  "Letters of Marshall McLuhan" by Marshall McLuhan, (p. 397), 1987.

• The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.

  Marshall McLuhan

  Christian, Book, Logos

  "Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p.217, 1988.

• The story begins only when the book closes.

  Marshall McLuhan

  Book, Stories

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