Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.
The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.
Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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